Amazon Prime and Punishment –
The Sales Lead Digest Vol 3
The week’s best lead generation links are here for you. This week we talk about Amazon’s dungeon, why it’s hard for people to make decisions, how stereo was sold when everyone was happy with mono, and a little research on how familiarity and impressions work together. The lesson is that humans are complex decision making creatures.
Prime And Punishment – Dirty Dealing In The $175 Billion Amazon Marketplace
The Best Doesn’t Exist. A Psychologist Explains Why We Can’t Stop Searching
How Stereo Was First Sold To A Skeptical Public
“A key challenge for selling stereo was consumers’ satisfaction with the mono music systems they already owned. After all, adopting stereo meant you needed to buy a new record player, speakers and a stereo amplifier.
Something was needed to show people that this new technology was worth the investment. The ‘stereo demonstration’ was born – a mix of videos, print ads and records designed to showcase the new technology and its vibrant sound.” The power of teaching, the piggybacking on news of the day, and use of visuals as aids has been with us for a long time. Don’t stop. READ MORE
What Are You Looking At? How Attention Affects Decision Making
“Scientists using eye-tracking technology have found that what we look at helps guide our decisions when faced with two visible choices, such as snack food options.
But it is not as easy as saying we simply choose what we look at the most, the research found. Instead, our gaze amplifies our desire for choices we already like.” We use the Rule of 30 for impressions, but it’s not a magic bullet. If your buyer doesn’t like it, more impressions don’t do much for you. READ MORE