There are two ways to grow your business. One is to acquire new customers. The other is to increase the lifetime value of existing clients.
COVID-19 has changed the B2B marketing landscape – maybe forever. A digital presence was the key to surviving the pandemic for many businesses. Now that things are beginning to open up again, many B2B marketers wonder if it is time to get back to business-as-usual.
If you want your small business website to rank higher on the major search engines, the first thing you need to do is make sure that it is optimized for performance and speed.
The page speed and performance of your small business website are critical to the user experience. If your site moves too slow, visitors will abandon your website in droves. This is especially critical when you remember that every visitor represents a potential customer.
In the time of COVID-19, many small businesses are considering working with freelancers as opposed to hiring digital agencies. After all, freelancers are typically cheaper than partnering with a digital agency and with money tight it seems to make good sense.