Marketing is the lifeblood of your business. Making the decision to outsource this critical task, therefore, is not something to be taken lightly. One question many small and mid-sized business owners grapple with is whether to go with a freelancer or hire a digital agency.

digital agency

Marketing is the lifeblood of your business. Making the decision to outsource this critical task, therefore, is not something to be taken lightly. One question many small and mid-sized business owners grapple with is whether to go with a freelancer or hire a digital agency.

The most successful businesses in the world – large and small – have one very important thing that sets them apart from all others. That one thing is a loyal customer base.

customer service - LeadGen Compass

Building a Loyal Customer Base Through the Use of Data. An increasingly mobile world means that businesses know where their customers are at any given moment. They also know what those customers are buying. In order to build a strong and lasting relationship with your customer base, you need to know what is important to them – and then give them those things.

customer service - LeadGen Compass

Why data is the key to customer loyalty. With all of the customer data available to businesses today, many marketing experts question why so many businesses fail to leverage that data. This failure is especially bewildering given the fact that more and more mobile app users report having little patience for generic messages.