This week we are suggesting you take a look at a yet another new social media offering. This one may be helpful to business. We take a look at the growing business of streaming live content, and then dive into a few stories loosely related to sales and marketing. Rare fish and scams. Enjoy!
This week we start with a long read from the WSJ about the psychology of reviews. Worth digging into and comparing to how you approach reviews and thinking about how your buyers might match or differ. We have a young McDonalds McFlurry fan who hacked the McDonald’s app for the benefit of McFlurry lovers everywhere. We found it irresistible to read through a detailed set of examples illustrating Google’s ever changing search results and how it’s impacting consumers. Finally, we have a gobbledygook press release which reached into my brain and tickled the right spot. Enjoy!
This week: The food is getting sexy in this week’s Sales Lead Digest. We have stories of onions, mac and cheese, and I bet we could have found a few more if we looked! To balance we found some animal stories. We’re getting soft in our old age. Enjoy!
This week we’re thinking about the future. From Google’s evangelist telling us all marketing will be automated in 5 years to McKinsey showing the real-time consumer shift in what they expect from software. In addition to those two articles, we look at a deal gone bad (a very big deal) and what we’d do with a candy factory. It’s all here for you in the best of lead generation related articles this week. Enjoy!
This week feels like it’s going to the dogs. 53 dogs to be exact. We talk about leading with the big objection in an engagement story and we investigate the idea of a new role designed specifically for getting sales and marketing to talk. But that’s not all. We also take a look at wind power bird deaths and testing hypotheses. To end, we get to work on our “smize” behind our masks, because first impressions still count. All in all, a good bunch of sales and marketing stories. Enjoy!