Coffee is For Closers

Welcome to the Sales Lead Digest. You are receiving this email because you have been involved in the US Farm Data Lead Generation Webinar Series, and we have more to share. Every other week you’ll receive our digest of the best lead generation links from around the web. Our team bookmarks dozens of articles each day and it’s my job to pull out the most interesting ones to send to you. Think of me as a librarian of lead news. The open tab man. The weekend warrior of what’s worth reading.

If you have news or articles you want to include, send it over. It may be included.

What you can expect

Put down the coffee.

“Three months ago a broader war broke out at his office over whether employees on the third or fourth floor had the better coffee machine. One morning the third-floor staff arrived to find their machine was missing. A group reassigned to the fourth floor had taken it with them.” This story about break-room coffee wars reminds me of my old sales bullpen. Turns out secret K-cup stashes and personal mini-fridges were micro-aggressions. READ MORE Coffee Wars Come to the Office (paywall)

You want to be like us.

“Having finessed the art of persuading rich people to pay to join these getaways, the founders convinced their friends to help them buy an entire mountain in Utah, complete with 10,000 acres of some of the best ski terrain in the US.” Do you ever wonder if you’re thinking big enough? Take a step out of reality and jump into this bubble.  READ MORE Welcome to Powder Mountain – a utopian club for the millennial elite

The slowly eroding Rolodex.

“Varsano, who says he has sold or helped to sell almost 300 aircraft over the course of his career, is a large, fit, exceptionally good looking and effortlessly agreeable self-made man of 61. He has an imposing head crowned with slicked-back pewter hair, piercing eyes of an Aegean blue, an imperial nose and the resplendent smile of a beloved crooner on a Caesars Palace pension. He wears suits made by the Ghanaian-British Savile Row designer Ozwald Boateng over worn Italian loafers, and carries a weathered gray Louis Vuitton briefcase with a heavy metal clasp. His business card is milled from galvanized metal.” I’m telling you, it’s shocking when you find out someone jacked your look.  READ MORE Selling Airborne Opulence to the Upper Upper Upper Class

Don’t touch my comp plan.

“I couldn’t know it then, but the outcome of that battle would influence the purchase decisions of many thousands, if not millions, of people seeking a good night’s sleep. It would also reveal just how thoroughly the internet and the businesses that thrived there had blurred the lines between product reviews and advertisements. All I’d wanted was a mattress, but what I got was a look at a little-known and hugely lucrative annex of e-commerce, one where the relationships can often get a little too comfy—until they’re not.” Think your top producer makes you a little uncomfortable? READ MORE The War To Sell You A Mattress Is An Internet Nightmare