Everything’s Better With Bacon – The Sales Lead Digest Vol. 2
Selling is easy, find a market need and fill it, right? But as sales and marketing practices have evolved over time, buying practices have evolved as well. This week we’ll take a look at the history of price tags (it had to start somewhere, right?), teaching sales people to be curious, thinking globally about what we take for granted locally, and bacon. Enjoy the three most interesting sales and marketing related articles of the week, and a podcast!
Wait, How much did you say?
For most of human history, you had to haggle over prices before you could buy something. The Quakers were among the first people to commit to fixed prices — and they did it because it was good morals. Turned out, it was also good business. How much thought are you giving to pricing strategies? READ MORE
Growth Market: paper towels. Paper towels? Paper towels.
Global spending on paper towels, though, is expected to rise by about 4 percent by the end of 2022. “Growth in developing markets is supported by improved income levels, urbanization, and improving hygiene standards. . .” As the trappings of the American middle class go global, what will we get ahead with next?” READ MORE
Screen this movie for your reps
Whether it be singing karaoke late at night with strangers or crashing a kickball game in the middle of the afternoon, Bill Murray lives in the moment and by doing so, creates magic with real people. Talk to your business development people about comedy improv’s direction, “Yes, and. . .” to uncover more opportunities in 2019. READ MORE
Everything’s tolerable with bacon
A table inside the lobby is covered with free snacks: a tub of pretzels, a dozen or so granola bars, some gummy fruit snacks. It’s finals week at the school, but all of it was untouched. Beside the free snacks was a line of people taking photos and videos as they plunked quarters and fed dollar bills into a vending machine that sold nothing but bacon. Give the people what they want. Still the easiest way to make a buck. READ MORE