From Office Chair Races to Mega-Mergers – The Sales Lead Digest

We’re powering into summer and all sorts of activity is happening in the sales and marketing space. There are serious events like mega-mergers happening and more of our customers are talking to one another online. There are less serious happenings too, like office chair races going big and Xbox caring about how gamers smell. In the end, it’s all about how well you know your target market and trying to make their life better isn’t it?

This weeks sales and marketing news: And Tableau: Tech Pros Weigh In On The Monster Deal

“…the only way all that data works is for it to be accessible to all organizations in the company, whether that’s marketing, sales, support or product to make better decisions in real time.”  Turned out, it was also good business. Salesforce dropping $15BN on a data visualization news and Google spending almost $3BN on Looker are big bets on how we learn to manage all the data pouring into our organizations. At LGC we see this every day. The simplest campaigns throw off more data points than the average person can make sense of and it’s only getting worse. Interesting times for us marketers! (And if you haven’t played with Tableau, you should.)    
See where the future of data of headed

How to Harvest Content Ideas from Reddit

“…marketers who are tuned-in to the Reddit scene and use it to source ideas can be on top of the hippest content from one of the prime young audiences…you definitely should use Reddit to understand that audience and get more from your advertising copy and content.”
One of the greatest sources of content for us marketers comes from listening to our prospects. I’m a little older than the Reddit crowd, but in the last year we’ve been using the discussions to help with content ideas. Seeing your prospects ask questions in real time is helpful, but beware trying to jump into Reddit to pitch products or services! It’s still online world and man, people can be mean when they aren’t face to face!
Find out more about the good side of Reddit

Microsoft is making Xbox body wash

“As for what does Xbox smell like? Microsoft says the answer is fruit, herbs, and various styles of wood. ‘Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood,’ reads the product description. . .”
How well do you know your customers? I thought this may be a joke, but it doesn’t look like it. As the parent of a couple of boys in their late teens I’m all for anything that improves the air I breathe.
Find out how X-Box is helping gamers where they need it most

Blood, sweat but no tears in Japan’s office chair grand prix

“Founded 10 years ago and inspired by Formula One and Le Mans endurance racing, the race sees teams of three battle it out on ordinary office furniture across two grueling hours to see who can complete the most laps of the 200 meter course.” Finally, an event that LeadGen Compass can sponsor. It’s all about finding the right fit.
Find out more about Japan’s latest gift to the world

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