How Small Businesses Can Navigate the Coronavirus Pandemic and Emerge Stronger
In times like these, small business owners can feel pretty isolated. With people keeping to themselves more, you may find yourself wondering what other small businesses are doing to mitigate the fallout from the COVID-19 crisis.
At LeadGen Compass, we work with both B2B and B2C clients from across the spectrum and have unique insight into how small businesses throughout the U.S. are dealing with these unprecedented events. Watching the news, things can seem pretty bleak. From our vantage point, however, we have yet to see a huge drop in traffic or inquiries. In terms of spending, B2B seems to holding steady while B2C is pulling back a bit.
These insights are just a small part of what we are sharing with our clients at this time. And while every business is a different, they all appreciate having data points to reference.
Most small businesses don’t have it in their budget to hire a marketing director or marketing manager. However, partnering with LGC allows small businesses to take advantage of many of the benefits of a full-time marketing professional without the cost. One advantage for small business owners is the opportunity to bounce ideas off of someone who has their finger on the pulse of the small business community. Other benefits include (but are certainly not limited to) the following:
- Expertise at a reasonable cost. Working with a marketing consultant allows you to hire the best marketing partner minus the full-time salary and benefits. You only pay for what you need. In other words, you avoid a heavy price tag without sacrificing specialized knowledge.
- Access to the latest software. Marketing consultants use the software programs they have found to work the best and offer these programs to their clients. This saves small business owners the trouble and expense of trying out different types of software to figure out which is best.
- The ability to track the latest trends. Monitoring your industry is time-consuming enough, keeping up with the latest marketing trends on top of that can be practically impossible. Marketing consultants stay on top of the latest marketing trends on their own time and bring that information to you.
- Content creation. Social media and content marketing are often called free or inexpensive channels. However, coming up with the content to post on social media or your website can cost a great deal in terms of time. A marketing consultant can handle these tasks for you while you handle your core business.
In the midst of the COVID-19 pandemic, a marketing partner is just what you need to make sure your small business is moving forward in the right direction. In times of relative calm, it does the same.