It’s All Online, Baby – The Sales Lead Digest

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It’s All Online, Baby – The Sales Lead Digest: This week we’re stepping firmly into the future. Some of these articles are told from the “be afraid, be very afraid” point of view but we marketers see threats as opportunities, right? This week we’ll explore productive creeping on social media, give a roundabout tribute to Mark Hollis of Talk Talk (snif) with kids realizing “It’s My Life”, make some comments on how we’ll all communicate in shortcode in the near future, and finish up with a Ready Player One sendup where you can stake out valuable holdings in MirrorWorld. Enjoy!

Why the Life-Insurance Industry Wants to Creep on Your Instagram

“Last month… the New York State Department of Financial Services, a major regulator, allowed that life-insurance companies can, in principle, use information gleaned from customers’ social-media posts and other ‘lifestyle indicators’ when setting premiums. The catch—that the use of this information has to meet non-discrimination standards—brought, in theory, a cold wind of accountability. In practice, though, it simply served to highlight one more horrifying thing that we didn’t know was going on.”
Yeah, yeah, we know it’s a “wait, what?” moment but how much info are your marketers and SDRs getting from social media? How much should they be getting? Read More

When Kids Realize Their Whole Life Is Already Online

Next up in the, “Privacy? What privacy?” department: “Recently a parenting blogger wrote in a Washington Post essay that despite her 14-year-old daughter’s horror at discovering that her mother had shared years of highly personal stories and information about her online, she simply could not stop posting on her blog and social media.”
We have a family picture that my wife just adores hanging in the basement. It used to be in the living room, then the family room, soon it will be in the laundry room because my daughter hates it. She’s lucky to have come of age in the early aughts. A nice reminder to revisit and clean up your company’s older digital media.  Read More

Emoji are showing up in court cases exponentially, and courts aren’t prepared

“In 2017, a couple in Israel was charged thousands of dollars in fees after a court ruled that their use of emoji to a landlord signaled an intent to rent his apartment. After sending an enthusiastic text confirming that they wanted the apartment, which contained a string of emoji including a champagne bottle, a squirrel, and a comet, they stopped responding to the landlord’s texts and went on to rent a different apartment.”
Projecting what the world your company exists in looks like in five years is a great exercise. Short text communication and increased use of emojis? You bet. Go ask your legal department if you can accept a squirrel and comet in lieu of a contract signature for your Q3 bonus. Read More


“The mirrorworld doesn’t yet fully exist, but it is coming. Someday soon, every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld.”
When my kid was visiting Madrid, Spain I had some fun with Google Earth and described her neighborhood in great detail. From this article I can say, if you missed being first on Facebook, Youtube, Twitter, or investing in Manhattan real estate in the 1700s, you’re about to get a second chance. Just stake out some prime real estate in mirror world.  Read More

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