Local Marketing Strategies Help Small Businesses Level the Playing Field
One of the most important ways a small business can make marketing strides is through local marketing. Makes sense, really. Why wouldn’t small businesses focus on local marketing strategy?
Taking advantage of the fact that what most people want from a business is a product or service that solves a problem coupled with personalized service, small businesses can offer what huge companies cannot. It’s what sets them apart. So why aren’t small businesses taking advantage of local marketing? A lot of it has to do with the fact that they aren’t sure how.
In light of this fact, LeadGen Compass presents two of the simplest ways a small business can take advantage of digital strategies to create excitement around their business.
- SEO: Search engine optimization is one of the most critical ingredients when it comes to local marketing. A majority of your target audience will type in their city and then a keyword when searching for a business. For example, Iowa City Jeweler. The fact that many small businesses don’t take advantage of this fact will put you at an advantage right off the bat. The key is to target a handful of keywords that your target audience will search for and put your location in front of these keywords.
- Email Marketing: Websites and social media are important but so is email marketing. In fact, email marketing has been shown to offer an even better return on investment than social media. Even if you don’t have a huge email list, the options for what you can do with that list in terms of local marketing is almost endless. You can send out newsletters, offer discounts and coupons for products, and let people know about special events your business is hosting. All of these things keep you in front of your target audience of customers and prospects – moving them from prospect, to one-time customer to loyal, repeat customers.
When it comes to digital marketing, many small businesses are so focused on keeping up with big companies that they lose sight of the fact that sometimes the best marketing tactics don’t require a huge budget or a broad reach. Instead, it is a local marketing strategy that will level the playing field.
To learn more about these marketing strategies and how they can help your small business showcase its brand to a local (and loyal) audience, please call us today at 402.334.1824 or check out LeadGenCompass online.