Navigating the Complex World of Manufacturing Lead Generation

Maximizing each and every lead is critical to success in the competitive manufacturing industry. Supply and demand variables coupled with a longer and more complex sales cycle necessitate a specialized and well-designed approach.

Data is Every Manufacturers’ Greatest Strength in a Down Economy

Economic and trade uncertainty is the new certainty. Every manufacturer needs to start taking a more data-driven approach to defining the initiatives and strategies that will keep their businesses growing.

How to Build a Cross-Channel Lead Generation Strategy in 4 Steps

Competition for leads is increasing across all industries and manufacturing is no exception. For success, cross-channel marketing needs to be an important element of your lead generation strategy.

Seven Surprising Reasons to Extend Your Sales Cycle

It is a well-known fact that the manufacturing industry has a long sales cycle. While this can be challenging, it isn’t always a bad thing.

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