Overcoming the Vulnerabilities of Local Marketing
One of the most important ways a small business can make marketing strides is through local marketing. But a focus on local marketing doesn’t always guarantee success.
An article on mytotalretail.com, Holes in the Retail Sales Funnel: 3 Local Marketing Challenges and How to Overcome Them, talks about several of the vulnerable points along the local marketing journey. The points can mean the difference between opportunity and lost revenue on the part of a retailer. So what are these vulnerable points? According to the article they are:
- The wrong address, phone number or business hours
- An inaccurate inventory
- Information overload
Many local marketers are focusing all of their digital strategies on fending off the big brands. While this is understandable, it is important to keep in mind that the first job of local marketing is to support a business’s local presence. After all, that is why it is called local marketing in the first place.