The Week’s Most Interesting Sales And Marketing News From LeadGen Compass
This week seemed to be dominated by news about pets. Personally, we’re still reeling about “cats knowing their names” and “dog owners being happier than other pet owners” but held it together long enough to read through the news. This week, we share an article about the market for high end dog food, a story about inheriting a lot of money (both people AND pets), rethinking game sensation Fortnight as a social media platform, and a story about a black market in Trader Joe’s goods. Enjoy.
Chelsea Restaurant Now Offers $42 Steak for Your Dog
All-day Chelsea restaurant the Wilson has debuted a new menu — except it’s only for dogs. The dog food was put together by culinary director Jeff Haskell and includes fancy (and wildly expensive) dishes like a 16-ounce grilled ribeye steak ($42), pan-roasted salmon ($28), and grilled chicken breast ($16).” (couple with “The wild world of trust funds for pets” https://thehustle.co/pet-trust-funds )
Like the organic and local food trends that came before it, it may be time to jump on the bandwagon and “petify” your product offerings. At LeadGen Compass we’re considering changing the Targeted Traffic Program to “Puppy Love for Your Website.” READ MORE
What It’s Like to Grow Up With More Money Than You’ll Ever Spend
“They did a study at the Chronicle of Philanthropy years ago where they asked people who inherited money, “What amount of money would you need to feel totally secure?” And every single one of them, no matter what they had, named a number that was roughly twice what they inherited. So that’s what you need to know about money, right? If that is your primary measure of success or value in life, then good luck with that, because it will never feel good.”
Part of me thinks that if a Disney heiress feels the need to point out that “enough is never enough, even among the super-rich” in an interview, it must be a universal sentiment. As marketers, tapping into this universal sentiment when promoting our goods can help us sell more stuff. Next week, review your ad copy and ask if you’re appealing to the universal human desire for more.READ MORE
Fortnite: The hot, new social network
“For tween and teen young men — and even college and young celebrities and pro athletes — “Fortnite: Battle Royale” in 2018 became more than a live-streaming game: It’s now so consuming that it has taken on hallmarks of a social network. Think of it as the new Snapchat. ”
When you dig into the backgrounds of the new celebrities you’ve never heard of becoming a social media sensation, most of the time it’s because they were early on a channel, like Gary Vaynerchuk on YouTube or Christie Tiegen on Twitter. Fortnight may be your chance. I hope your heals are stocked up, you’ll need them. READ MORE
Inside The Trader Joe’s Black Market — Where Everything Bagel Seasoning Costs $22
“You may associate Trader Joe’s with Hawaiian shirts but, paradoxically, the beloved grocery chain doesn’t have any locations in Hawaii. The closest store is a few thousand miles away in California. Thus, Marli Arneson, a 25-year-old from Oahu craving Trader Joe’s ginger turmeric tea, did what many of us might: She went on Amazon and bought a box for $9.74…”
It’s all about finding the need and providing a solution, right? Monitoring Twitter for mentions of Everything Bagels, however, is kind of hard to replicate. READ MORE
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