The Importance of Local Marketing Strategy to Small Business Success
One of the most important ways a small business can make marketing strides is through local marketing. So why aren’t more small businesses taking advantage of local marketing? A lot of it has to do with the fact that small businesses tend to “Ready, Fire, Aim” and implement a lot of tactics without a coherent local marketing strategy. Further, many small businesses are so focused on keeping up with big companies that they lose sight of the fact that sometimes the best marketing tactics don’t require a huge budget or a broad reach.
Four Local Business Marketing Trends You Can Expect to See More of in 2020
According to the Bureau of Labor Statistics, approximately 50% of local businesses will close within five years. What’s to blame? Bad marketing. We’ll go even further and say bad local marketing strategy.
National and Global Marketing are All Very Well, But “Sourcing Locally” is Important, Too
Bigger is not always better, especially when you consider benefits like ‘instant’ conversion, available with your local customer base. When you set your strategy, think about how you can be hyper-local in your approach.
The Convergence of Data Quality to Consumer Discoverability
Data cleanliness and accuracy must be priority number one for brands looking to improve marketing performance at the local level. The impact of poor data on your local visibility and customers’ journey cannot be ignored. When locally marketing your business, you have the advantage of tracking changes to your database the bigger companies can only dream about.