Three Steps to Building a Loyal Customer Base
The most successful businesses in the world – large and small – have one very important thing that sets them apart from all others. That one thing is a loyal customer base.
If you are a business owner looking to encourage loyalty among your current customers, you can take a page out of the book of companies like Nike, Chase and Red Bull. An article from Forbes, 3 Things That Will Make Your Customers More Loyal, lists three steps to building outstanding loyalty among customers.
- Diagnose the churn. In other words, figure out why some (or all) of your customers aren’t remaining loyal to your brand.
- Build trust. Really knowing your customers means gathering and analyzing the data you collect from them.
- Engage unconventionally. Today, traditional advertising methods just won’t cut it – you need to go above and beyond.