Why Small Businesses Have a Tough Time Tackling Lead Generation
Why Small Businesses Have a Tough Time Tackling Lead Generation. A majority of small business owners say their lead generation efforts aren’t working. And many of those small business owners say the greatest barrier to effective lead generation is a lack of staff, budget and time. The truth is, however, that there are a number of other reasons lead generation efforts fail.
Jumping from lead generation strategy to lead generation strategy doesn’t work. Despite this fact, many small business owners and entrepreneurs repeatedly abandon their lead generation strategy before giving it time to succeed.
Lead generation is a huge challenge – even for the best salesperson – and this often leads to procrastination. But avoiding generating leads isn’t going to make the need for those leads go away.
One of the trickiest parts of growing a business is creating a lead generation strategy. But if you want to get the traffic you need, you need a plan to succeed.