Generating Leads from Existing Customers – Examining a B2B Lead Generation Campaign from Start to Now:
This webinar is a case study. We haven’t dug into actual campaigns in a while because they take so much time to anonymize and compile assets, but we have a little more time on our hands and we know you’ll find it helpful! In this case study, we’re going to do a deep dive into a lead generation effort focused on selling more products/services to an existing database of customers and prospects.
You can expect:
- Customer profiling
- A rough RFM analysis on the customer database
- Decisions about metrics and KPIs
- Email, retargeting
- Eventual transfer of knowledge to a new prospect campaign
A framework used by hundreds of businesses affiliated with M&C Information Systems to consistently grow their small businesses. Readers will learn how to classify their sales and marketing activities into segments to attract inbound calls, to get the most from outbound calls, and how to capture and leverage the data these activities generate.
To Get Your Copy of The Perfect Growth Formula Click on the Download Link Below
Use Facebook to Increase the Quantity and Quality of Your Leads with our handy cheat sheet
If you are marketing a B2B business but have yet to implement Facebook as part of your overall marketing strategy, you are not alone. Unfortunately, you also are missing out on a critical platform that can help with lead generation and establishing yourself as a thought leader in your industry. Get started with the Leadgen Compass webinar that accompanies the cheat sheet!
The Webinar Powerpoint Presentation Slides