Question and Answer on Lead Generation
B2B Lead Generation: Everything You Wanted to Know But Were Afraid to Ask
Listen to Bill Mattern, founder of Goleads and US Farm Data, author of “The Perfect Growth Formula,” and Greg Chambers, author or “The Human Being’s Guide to Business Growth” wrestle with your questions for 30 to 60 minutes.
Bill and Greg have worked for, managed, and owned sales and marketing functions at companies ranging from startups to publicly traded entities. They have a combined 60+ years of experience with marketing and technology, working with hundreds if not thousands of clients on lead generation projects. There’s a good chance that if you’re testing something, they’ve tested it too.
Downloads
The Human Being’s Guide to Business Growth: A Simple Process For Unleashing The Power of Your People for Growth
Every business owner looking for growth begins by thinking about new products and services, but that’s the wrong place to start. The place to start is inside their company, getting every employee to take responsibility for business development, regardless of their role. Employees need to think, “revenue is my business,” and this book will give readers a simple three-step process (called FIT) to unleash the power of their people for growth.
To Get Your Copy of The Human Being’s Guide to Business Growth Click on the Download Link Below
The Perfect Growth Formula Ebook
A framework used by hundreds of businesses affiliated with M&C Information Systems to consistently grow their small businesses. Readers will learn how to classify their sales and marketing activities into segments to attract inbound calls, to get the most from outbound calls, and how to capture and leverage the data these activities generate.
