If you’ve ever asked these questions about any Google Analytics or any analytics tool:
* Why is Google Analytics important?
* What are the best reports to use?
* What do I do next?
* How can Google Analytics help me with my unique B2B sales cycle?
This webinar will help you find answers. To get there we’re looking back on 15 years of using weblogs and analytics and giving you five of our best insights.
This webinar is designed for business owners, marketers, and sales people tasked with creating new B2B sales leads. Studies show that over 90% of prospects use search engines and visit company websites during their decision process, making Google Analytics valuable in helping your prospects in that journey. This webinar will teach business owners, marketers, entrepreneurs and sales people how to use Google Analytics for B2B lead generation.
This content will not be ecommerce or B2C focused, but if you have questions on those topics we can offer a few insights. If you’ve ever said, “my customers will never buy online, they need a personal experience on the phone or in person,” this webinar is for you.
A framework used by hundreds of businesses affiliated with M&C Information Systems to consistently grow their small businesses. Readers will learn how to classify their sales and marketing activities into segments to attract inbound calls, to get the most from outbound calls, and how to capture and leverage the data these activities generate.