It’s 2021 and it’s been almost 3 years since we covered generating B2B leads using Facebook. We’re ready to dig in again! We are taking a look at the marketing and advertising tools on Facebook through the lens of B2B lead generation.

Every marketer has heard the stats:
• 2.7 Billion active users each month
• 95% of the US population knows about Facebook
• 60% of the adults in the US actively use Facebook

but did you know*
• 48% of B2B decision makers use Facebook for research?
• During the pandemic, searches for local businesses on Facebook jumped 20%?
• Facebook’s advertising audience size across all their platforms is 2.1Billion?

We’re going to spend some time talking about how we use these impressive audience statistics to find our target B2B audience, how we market to them, and how effective it is. We’ll use stats from our work, share lessons learned, and talk about what works now.