Automate Your Marketing and Pump Up Your Lead Generation
Surveys say most business-to-business companies under 50 employees don’t have a full time marketing staff. And those companies that do have a marketer on staff have them serving multiple roles including inside sales and customer service.
The reason? It’s not all cost, most of the time it’s because the role is hard to define… and even harder to measure.
Marketing Automation to the rescue!
You’ve heard about robots taking jobs? Well in this case, marketing automation tools are robots that will do the marketing activities your team always wanted to do but never get around to.
– Following up with a prospect 5 times over 6 months? Done.
– Tracking customers who are pulling key documents off your website? Done.
– Creating dynamic content personalized to your specific types of website visitors? It does that too!
Bill Mattern of GoLeads and Greg Chambers from LeadGen Compass as they discuss marketing automation and dig into a marketing automation tools. We’ll give you a peek behind the hood of how we’re automating the marketing/sales process including the frustrations and early wins. It’s our own case study.
A framework used by hundreds of businesses affiliated with M&C Information Systems to consistently grow their small businesses. Readers will learn how to classify their sales and marketing activities into segments to attract inbound calls, to get the most from outbound calls, and how to capture and leverage the data these activities generate.
To Get Your Copy of The Perfect Growth Formula Click on the Download Link Below
The LeadGen Compass Monthly Report is designed to help you stay on top of your online marketing. Our guide to reading your LeadGen Compass Monthly Report will help you understand the report so you can help us calibrate your marketing and get better results from your lead generation strategy.
To Get a Sample Report Click on the Download Link Below