The first step in using display advertising for most business to business lead generation, is the proper use of retargeting ads. LeadGen Compass works to drive qualified visitors back to your site using various best practices to build the most effective display campaign. On top of that, we layer behavioral, contextual, and lookalike information to get the most from your remarketing dollars.
Once targeting is in place, we focus on using the power of images to boost your response rate. At LeadGen Compass, we understand how consistent exposure to a specific image helps with recollection. Our internal rule of thumb is the Rule of 30 and it states that a prospect has to be exposed to a specific message 10 times before it registers, but only 1 in 3 messages gets through, so plan on 30 exposures. Display advertising boosts the exposures to the message, and the right image can convey more than words. Bright, arresting images capture the attention of audiences and create brand and message awareness. The research shows that multi-dimensional marketing approaches generate more B2B leads than single channel strategies, and LeadGen Compass can help.