Search Engine Marketing – Utilizing User Intent

When marketing to prospects online, there are two basic ways to target people. One is via demographics, which we define as the statistical data as it relates the population in general or particular groups in that population. Think of age, income, gender or some other unit of information we can apply to the group in question. The other way to target is via intent, which we define as data relating to what a user intended or wanted based on what they type into a search engine.