There’s a sports radio show hosted by personality Jim Rome and he tells callers the rule is, “have a take, and don’t suck.” It makes for entertaining radio and if you want your local marketing to stand out, it pays to follow Rome’s advice. Your website doesn’t need to be more than it is. If you’re new in business, be new. If you’ve been around for 50 years, be the established player. Our point is to not be afraid to be you.
To get the most from your search engine marketing efforts, it helps to figure out where your customers turn to the search engines in their decision process. Once you know that, you can be there for them. The advantage to search engine marketing, the reason Google is so big, is because you can market to the user’s intent and put yourself in their decision path. With a little planning and research coupled with testing and measuring, you can turn search engine marketing into a cost effective tool for your company’s lead generation efforts.