In the time of COVID-19, many small businesses are considering working with freelancers as opposed to hiring digital agencies. After all, freelancers are typically cheaper than partnering with a digital agency and with money tight it seems to make good sense.
Deciding whether to hire a digital marketing agency or a freelancer to handle the marketing of your small business is a complicated decision and many factors come into play. That is why it is critical to take your time and weigh all your options. After all, marketing can literally make or break a business so who you hand the reigns over to will have serious and long-lasting implications.
In most cases, when there is a significant change in how your sales team works, you have time to design and implement a detailed plan. Of course, when it comes to a world-wide pandemic, all bets are off.