SEO plays a fundamental role in a successful content marketing performance strategy. Despite this fact, many content marketers downplay its importance and as a result miss out on reaping significant benefits including an uptick in online visibility.

In the time of COVID-19, many small businesses are considering working with freelancers as opposed to hiring digital agencies. After all, freelancers are typically cheaper than partnering with a digital agency and with money tight it seems to make good sense.

Deciding whether to hire a digital marketing agency or a freelancer to handle the marketing of your small business is a complicated decision and many factors come into play. That is why it is critical to take your time and weigh all your options. After all, marketing can literally make or break a business so who you hand the reigns over to will have serious and long-lasting implications.

This week we are suggesting you take a look at a yet another new social media offering. This one may be helpful to business. We take a look at the growing business of streaming live content, and then dive into a few stories loosely related to sales and marketing. Rare fish and scams. Enjoy!

In most cases, when there is a significant change in how your sales team works, you have time to design and implement a detailed plan. Of course, when it comes to a world-wide pandemic, all bets are off.