In most cases, when there is a significant change in how your sales team works, you have time to design and implement a detailed plan. Of course, when it comes to a world-wide pandemic, all bets are off.

Leading a sales team to success is not for the faint of heart. Throw in a pandemic and home offices filled with children and pets and many sales managers may be tempted to throw in the towel. The fact is, however, that the best sales managers know how to rise to a challenge – and lift their team up right along with them.

We all know that 2020 was no ordinary year and there were plenty of challenges to businesses both large and small. We have gathered up our most popular articles of 2020 for a review of what our readers thought were some of our best bits of advice.

Before the era of big data, business decisions were driven almost solely by instinct. Now that solid conclusions can be gleaned from compiled data, you would think business owners would be able to abandon their gut instincts for something more reliable. The truth is, old habits die hard.

Data helps businesses increase sales, retain customers, manage inventory, and market more effectively. Unfortunately, many businesses still fail to act on it. According to business analytics and marketing experts, this is a common occurrence and stems from a lack of trust.