There is no such thing as a 100% close rate.  Now that we have that out of the way, let’s dig a little deeper. Whether your close rate is 10-20 or 30%, most of your prospects are not purchasing your product. . .today. We’ve worked with companies over the years and have found that even […]

When marketing to prospects online, there are two basic ways to target people. One is via demographics, which we define as the statistical data as it relates the population in general or particular groups in that population. Think of age, income, or gender or some other unit of information we can apply to the group in […]

Building a Brand Online with Display Ads

If you’re like most of our clients, your first experiences with display advertising, (advertising on websites or apps or social media through banners or other ad formats made of text, images, video, and audio) felt like a lot of money with little return on investment. Whether the ads are on Google’s ad network, Facebook’s or […]

Social Media for Lead Generation

Social media platforms are popular places to market your business – regardless of your specific industry or niche. Some of the most popular social media platforms to market your business with, Facebook, LinkedIn, and Twitter, have 214 million, 133 million, and 68 million users in the USA respectively. This means that no matter who your […]