1. Begin with the End in Mind
There was a time when clients approached us to help them with their digital marketing strategy, implying that they had a non-digital strategy too. There was online marketing and offline marketing. Today, we’re back to simply talking about marketing. Your customers are often so used to using search engines for answers to questions, they don’t even think about it as a separate activity. It’s like connecting to wi-fi or turning on the light switch and expecting the electricity to work.
When we look at new websites or a website re-design it’s with those ideas in mind. How will your customer interact with the website? What’s the best way to have the website fit your existing sales approach? What will we want to see, hear, and feel two years from now? We want to build the site with enough of today’s technology to be effective, but also put future marketing tools in place. For instance, you may not be using video today, but we may find that it helps with conversions down the road. Having your Google Analytics, Google Adwords, and Google’s YouTube accounts set up and communicating with each other from the start makes future marketing easier and more effective.
At LeadGen Compass we put preventative actions in place and come up with contingent plans to make your marketing seamlessly effective. You can do the same by coming up with a vision of the future, and then imagining where your company fits. Build with that in mind.