Local marketing goes by a few names with our customers like location-based marketing or neighborhood marketing. To us, no matter what you call it, it’s the process of driving awareness and traffic in localized areas. Typically, the clients we work with are trying to target potential customers in a physical location’s community.
What has made local marketing a challenge is the movement of our client’s customers and prospects into the online world. While the customer is physically located nearby, that customer now has the whole world of information at their fingertips. How do you optimize your marketing for this new world?
The good news is that Google and the other search engines know that although the customer is searching the world’s information, there is still a premium placed on local search results. Even though the corner store is competing worldwide, Google knows users will look at local results, so the Google algorithm uses a searcher’s location to offer relevant information from local businesses.
This means your local business can out-rank local competitors for Search Engine Optimization (SEO) and paid search advertising. LeadGen Compass leverages this, giving you tools, tactics and strategies to make it easier to get a message in front of local prospects and convert that traffic into sales.