There are countless lead generation methods out there. Customer referrals are just one of them. However, the ROI it offers makes it one of the best.

SEO plays a fundamental role in a successful content marketing performance strategy. During these unprecedented times, it is critical to focus on search engine optimization to build a sturdy infrastructure of trust. 

Content marketing and SEO are more intertwined than ever, and that connection is getting stronger every day. While combining your SEO and content marketing efforts can seem complicated, it is pretty straightforward. It also is a collaboration that is likely to benefit every aspect of your business.

SEO

SEO plays a fundamental role in a successful content marketing performance strategy. Despite this fact, many content marketers downplay its importance and as a result miss out on reaping significant benefits including an uptick in online visibility.

In the time of COVID-19, many small businesses are considering working with freelancers as opposed to hiring digital agencies. After all, freelancers are typically cheaper than partnering with a digital agency and with money tight it seems to make good sense.