SEO plays a fundamental role in a successful content marketing performance strategy. During these unprecedented times, it is critical to focus on search engine optimization to build a sturdy infrastructure of trust. 

Content marketing and SEO are more intertwined than ever, and that connection is getting stronger every day. While combining your SEO and content marketing efforts can seem complicated, it is pretty straightforward. It also is a collaboration that is likely to benefit every aspect of your business.

SEO

SEO plays a fundamental role in a successful content marketing performance strategy. Despite this fact, many content marketers downplay its importance and as a result miss out on reaping significant benefits including an uptick in online visibility.

Search-Engine-Optimization-SEO

When it comes to mapping out the services LeadGen Compass provides, search engine optimization, search engine (SEO) marketing, or SEO, creates some internal friction. On one side are the veterans that have watched spammy companies and SEO gurus make extraordinary promises about getting you to “#1 on Google!” and say they never want to be associated with the term, SEO.