n this week’s lead generation news, we take a look at markets. Virtual markets that may or may not exist, arbitrage markets in food and the data behind a trending meme. I try not to get stuck on some of these stories, but the virtual designer clothes thing. . .if that takes off I may just give up this work thing because it may mean I don’t understand markets at all.

Social media platforms are popular places to market your business – regardless of your specific industry or niche. Some of the most popular social media platforms to market your business with, Facebook, LinkedIn, and Twitter, have 214 million, 133 million, and 68 million users in the USA respectively. This means that no matter who your target audience is, you can be sure that at least some of them are on social media. Since they boast giant user bases and make it easy to spread information, clients come to us asking, is it really that easy?

To be successful, you need an effective business strategy and a solid business plan. And while the two are closely related – and equally important – they aren’t the same thing. Understanding the difference between strategizing and planning isn’t always easy, but if you want your business to be a success, it is absolutely necessary.

Lil Nas X and Carter's and The Rock

This week we’re looking at brands. Mega-seller Carter’s baby clothes is a wonder at selling in every retailer known to man, Lil Nas X cracks the code for leveraging Tik Tok into record sales, another startup tries to work around the law, and if you’re an action movie star, you’re probably not going to look bad.

SEO-Content-Marketing LeadGen Compass

If you want to make more sales, you must generate more leads and that mean content marketing. It’s that simple. Ask any successful marketer and they will tell you that content marketing is one of the best – if not the best – way to stand out in today’s digital marketplace.