Competent Clothing, Handshake Currency, and Free Mattresses – Sales Lead Digest
In this week’s digest we’re drifting toward things that make you go hmm. A story about snap decisions based on apparel, the use of incentives to drive record sales, a toxic workplace, and the challenge with being too easy to do business with. All good things to think about as you run into 2020!
This weeks sales and marketing news:
I love the reports about conversations that happen on social media and I’m a sucker for workplace culture news. This one has them both! Think you and your people work hard? Imagine what it’s like to sell luggage! I get the Away postcards with regularity and now here they are making news for possibly mistreating employees in the race to build a better rolling bag. Next week it’s worth the time to sit and think about your team’s culture and your company’s culture at large. Sometimes growth comes from inside. READ MORE
In the race for growth we face unintended consequences, like every competitor using a 100% guarantee and teaching consumers to change their mattresses every 90 days in the process. The behavior of a few extreme customers will always make the news, but it’s a good time to reflect on our own new customer policies. How easy are we to start doing business with? How can we make it easier? What would have to change? READ MORE
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