Situation
A product manufacturer approached us looking for help in finding new dealers and new distributors for their flagship product. We took a look at their current customers, their online presence, and matched it to their sales cycle and personnel. We made some recommendations and went to work.
Our Unique Insight
Existing products being introduced to new customers has the advantage of positive customer results being taken to a new market. In this case the target market didn’t need to see too much evidence because they understood the product’s value at first sight. Our different observation is that the real challenge is meeting the buyer where they are. We invested heavily in local search visibility.
Result
Due in part to our efforts, the number of new distributors and new direct customers grew exponentially. Knowing that we needed to help end users and distributors aware of the product, we worked on creating content based on geography and niche market. Hundreds of pages of content and numerous tests started driving immediate traffic, some of which was good. Continually testing the content helped improve the leads over time.
◉ Time from Start to Organic results – 3 months
◉ Local Pages Built : 200+
◉Accounts Added Over Time: 150
Our marketing solutions help your business generate more traffic, calls, leads, and revenue.
LeadGen Compass is a full-service database, internet marketing, and SEO company offering innovative lead generation solutions to small to mid-size companies. With 20 years experience in marketing databases, SEO, website conversion, and list marketing services, we pride ourselves on driving traffic, converting visitors, and delivering results our clients are proud of.
