Automated Marketing, Retail Reinvented, Candy Factory – Sales Lead Digest
This week we’re thinking about the future. From Google’s evangelist telling us all marketing will be automated in 5 years to McKinsey showing the real-time consumer shift in what they expect from software. In addition to those two articles, we look at a deal gone bad (a very big deal) and what we’d do with a candy factory. It’s all here for you in the best of lead generation related articles this week. Enjoy!
The Reinvention of Retail
“Top two technologies consumers want more of 1. Mobile payments Up 80% in importance post-shutdowns 2. Mobile app orders 56% pickup since shutdowns *Change in consumer response from March to June 2020”
If you’ve been reading these newsletters for a while you know I’m a sucker for the info graphic articles. This one from giant consulting house McKinsey on retail is worth perusing. The above stat is what jumped out at me. As consumers demand more and more from their apps and mobile ready interfaces, it will drip into all of our lives. Even B2B marketing and sales. Being the easiest company to do business with usually equates with success. Bang the drum inside your company to get there first.
Google’s Vision for the Future of Bank Marketing, AI, Data and Brand
“Top two technologies consumers want more of 1. Mobile payments Up 80% in importance post-shutdowns 2. Mobile app orders 56% pickup since shutdowns *Change in consumer response from March to June 2020”
If you’ve been reading these newsletters for a while you know I’m a sucker for the info graphic articles. This one from giant consulting house McKinsey on retail is worth perusing. The above stat is what jumped out at me. As consumers demand more and more from their apps and mobile ready interfaces, it will drip into all of our lives. Even B2B marketing and sales. Being the easiest company to do business with usually equates with success. Bang the drum inside your company to get there first.
Tiffany-LVMH Deal May Be Saved, Say Analysts
“A price reduction could salvage the deal, said Guggenheim analyst Robert Drbul. ‘Considering the deal was initially negotiated in November 2019 (pre-pandemic), the deal could still be finalized, albeit at a lower price,’ he wrote. ‘We continue to believe LVMH is the optimal buyer for Tiffany & Co., and Tiffany is a logical fit within LVMH’s portfolio of brands.”
Are you upset that a customer deal is going south? What if it’s a $16BN deal? The world has changed and what looked like a great, but premium deal for luxury house LVMH doesn’t look so great to them anymore. When was the last time a customer used the excuse that their government wouldn’t let them buy your product? Big deals are messy and I guess this is why good investment bankers earn millions.
Win a golden ticket and a candy factory? There’s a new Gold Ticket treasure hunt, but to play you’ll have to pay
“David Klein, who calls himself “a real-life Candyman” and the founder of Jelly Belly jelly beans, plans to host a series of scavenger hunts with Gold Tickets and a Willy Wonka-like premise – a chance to win the key to a candy factory.”
I know, I know, it’s not the full company and it’s not a true Willy Wonka knock off, but it’s kind of fun, right? For $50 you get to play in a scavenger hunt and it just may lead to a candy factory. It’s another example of news getting out in front of the truth and something to consider with your own PR efforts. Promoters beware!
