Marketing is the lifeblood of your business. Making the decision to outsource this critical task, therefore, is not something to be taken lightly. One question many small and mid-sized business owners grapple with is whether to go with a freelancer or hire a digital agency.

This week feels like it’s going to the dogs. 53 dogs to be exact. We talk about leading with the big objection in an engagement story and we investigate the idea of a new role designed specifically for getting sales and marketing to talk. But that’s not all. We also take a look at wind power bird deaths and testing hypotheses. To end, we get to work on our “smize” behind our masks, because first impressions still count. All in all, a good bunch of sales and marketing stories. Enjoy!

This week we’re reading about the changes in customers and how one company is dealing with it. We’re digging into the history of the office because, hey, how did we end up here? We’re thinking about our responsibility as marketers and sellers to find the right fit for our products, and we’re learning more about what happens when we exercise.

This week we’re reading about the changes in customers and how one company is dealing with it. We’re digging into the history of the office because, hey, how did we end up here? We’re thinking about our responsibility as marketers and sellers to find the right fit for our products, and we’re learning more about what happens when we exercise.

This week we’re reading about the changes in customers and how one company is dealing with it. We’re digging into the history of the office because, hey, how did we end up here? We’re thinking about our responsibility as marketers and sellers to find the right fit for our products, and we’re learning more about what happens when we exercise.