EMAIL MARKETING

Integrated Full Service B2B Email Marketing*

LeadGen Compass knows that many businesses don’t have the personnel, time, or expertise to get everything done they’d like to get done with their email marketing. With LeadGen Compass’ integrated full service email marketing services solution, you’ll get a team of email marketing professionals that have deployed millions of emails to date, helping you manage your email marketing campaigns. We’re a cost-effective solution that will save you time, money, and reduce your personnel’s responsibilities by applying our processes to b2b lead generation from email marketing.

* no cold email deployment

LeadGen Compass Manages Your Email Marketing Programs

When you work with LeadGen Compass on email marketing, you’ll be assigned a dedicated account manager. Our marketing coaches will work with you to learn every facet of your sales and customer service cycle, especially where email is used. They’ll get to know your company, how you prefer to work, and how you generate results.

Some of what we do within our email solution:

Email creative and custom email templates
Mailing setup and deployment (no cold email deployment)
Email marketing strategy and consulting
Email marketing automation strategies, such as nurture programs or transactional emails
Email marketing audits
Email service provider vendor selection

LeadGen Compass is vendor-neutral, we work with:

Mail Chimp
AWeber
Constant Contact
Get Response
Infusionsoft
Ontraport
Insightly
Blue Hornet
and more

Five Ways to Make Your Email Marketing More Powerful

If you need some ideas to implement before talking to us, try these five tips taken from a recent webinar we offered to our clients. In the same way that cake is made from a few ingredients but needs the loving touch of an expert baker to become a mouth watering delight, these five tactics are simple, yet when applied with skill, can send your business lead generation efforts through the roof.

1. Have a troubleshooting process
When an email campaign isn’t performing up to standards, how do you determine what’s working and what’s not? Is it the creative? The call to action? LeadGen Compass keeps it simple and starts with this three step troubleshooting process. First, have you tested the From? It’s the first thing most recipients see, so check to make sure it’s helping your efforts. It’s not unusual to see a different response from info@ than greg@. Second, move to the subject line. If your email inbox is like mine, I see the From and the Subject line before I open the email and that’s all I need to make a value judgement. Check that your subject line is doing enough to get the prospect to open your creative. Third, check the pre-text that shows up in an email before the images are loaded. We’ve tested everything from sales copy to “please load images to see our pretty pictures.” It’s worth taking a look at.
3. Personalize, but know your data
Personalization is always in the news, often referred to as the holy grail of advertising. Only relevant messages get through, response rates go through the roof, and you live like Mr. Big. The reality is more like that item you checked out on storeX.com last week continues to show up in your ad feeds for a month after you’ve purchased. We’re believers in the idea that a customer file including a First name field can be used to get a little boost in response rates. Beyond that, you’re data hygiene game needs to be solid. Especially if you’re trying to personalize prospect emails. We’ve found it’s better to err on the side of segmenting and changing the language you use with the segment, versus relying on personalization, especially with prospects. Prioritize your efforts.
5. You don’t always have to be selling
Tied into #4 is this idea: when you send more emails, that doesn’t mean you have to send more offers. Mix it up and send different content. We start with the premise, “what do you know that would help your customers be kick-ass?” Write about that. In your head, picture your best friend coming to you for advice. What would you tell her to lookout for? What insider information will help her get the most from your product. Start there.

2. Change your language by segment
Sending multiple emails about subjects that aren’t interesting to prospects is a surefire way to depress response rates. I learned this the hard way in the mid-2000s with the apparel company I started. Announce a mens item on sale to the group, hear from the women. Announce a women’t item, and hear from the men. The solution was to split the list and I watched the overall response rate lift. It’s obvious in hindsight, but before we did it, it felt like double the work for a slight lift in results. It was the reverse of that, not too much effort and a doubling of results. Segment the list and talk to them in their language.
4. Test sending more emails
When first working with clients, one of the first questions is “what’s the best day to send emails?” To us, that’s like asking, “how long is a piece of string?” There are so many variables, it’s hard to answer definitively. One answer that works is Test It. Test sending across different days and times and subject lines and, well, test everything. A favorite test that scares everyone to death is to double and triple the number of emails you’re sending. It’s scary to clients because they think of people unsubscribing in droves. It’s scary to their marketing people because it’s a lot of content. On our side, it represents a lot of work because the trick is to keep the content valuable, and value lies with the recipient. If it lifts leads, however, it may be worth it.

Our marketing solutions help your business generate more traffic, calls, B2B leads, and revenue.

LeadGen Compass is a full-service database, internet marketing, and SEO company offering innovative commercial sales lead generation solutions to small to mid-size companies. With 20 years experience in marketing databases, SEO, website conversion, and list marketing services, we pride ourselves on driving traffic, converting visitors, and delivering results our clients are proud of.

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EMAIL MARKETING

LeadGen Compass Manages Your Email Marketing Programs

Some of what we do within our email solution:

LeadGen Compass is vendor-neutral, we work with:

Five Ways to Make Your Email Marketing More Powerful

1. Have a troubleshooting process

3. Personalize, but know your data

5. You don’t always have to be selling

2. Change your language by segment

4. Test sending more emails

Our marketing solutions help your business generate more traffic, calls, B2B leads, and revenue.

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