Looking for Insurance Lead Generation?
LeadGen Compass will help you find new leads or fix underperforming campaigns.
Get a quote for your next project.
Do you need to generate Insurance Leads?
Insurance lead generation is the process of identifying and cultivating potential customers for your insurance business through your marketing efforts. Effective lead generation can be the life force of your business. For agents, insurance lead generation isn’t just a good idea—it’s a way to grow your business, reach goals, and make more money.
How Do We Do It?
- LeadGen Compass uses our partnership with GoLeads Marketing Solutions to find prospects. We have experience in Life Insurance, Medicare, Final Expense, Auto Insurance, Farm, and Commercial Insurance leads.
- Insurance prospects get targeted ads based on their online activity
- Insurance prospects are directed to your website to learn more about your products.
- If you are farming a territory, we support your calls with targeted brand awareness ads.
That’s it. We work in coordination with your marketing team to do the online lead generation work so they can focus on higher value work and sales support. We work for a set fee. And we don’t have impossible to break contracts.
Frequently Asked Questions
What if I have an agency/in-house marketing department?
We have a lot of experience working with other agencies and work well with in-house marketing departments. Being the marketing agency for GoLeads has made us experts in the use of marketing lists and online lead generation. Our best customers find this expertise to be the perfect compliment to their other efforts.
I have a big in-house marketing list, can you work with it?
GoLeads Marketing Services provides us a uniform data format for marketing and if your in-house list can be manipulated to work in that format, we’ll be able to work with it. We have worked with a number of CRMs, marketing automation systems, and ad platforms. Contact us to learn about our experience with your system.
What’s it cost?
We have 3 levels of plans, depending on your company’s existing lead generation activity. If you’re new to Ag Lead Generation, and we’re starting from scratch you can expect to pay $6-10,000 for a year of service. If we’re fixing your previous efforts and you have a known brand, you can expect to pay $18-24,000 for a year of service. And if you have a working lead generation system, we will optimize it and you can expect to pay $40-60,000 for the service.
How many new insurance prospects will I get?
- We don’t know how many you’ll get, but other insurance agencies, looking for similar new insurance prospect leads, have invested between 10-30% of the first year’s expected revenue per new client.
How long does it take to get for insurance leads to come in?
Depending on the amount of work needing to be done, you can expect to receive leads in less than a month. If we need to build a site it may take up to a month longer, and if you’re already generating leads we can show improvement in less than two weeks.
How does this work with my field sales force?
Our customers with field sales forces use LeadGen Compass to support the field team by targeting their territories with brand awareness advertising, product awareness advertising, and rep awareness advertising. Marketing to farmers is hard, but it’s especially hard if they don’t know who you are or the problem you solve. We match the field sales force message to the digital ads in order to improve close rates.