CASE STUDY 1 New & Different
When a 60 year old personal injury law firm approached us to help with lead generation, they asked for something new and different. We started with the basics.
CASE STUDY 2 Beyond the Backyard
When a product manufacturer asked us to help with lead generation, they desperately wanted to expand beyond their backyard. We focused on impressions.
CASE STUDY 3 B2B Niches Bring Riches
The saying their are riches in niches rings true. The work to mine those niches is tough and results take time, as we found out.
CASE STUDY 4 Closing the Loop
To build a predictable lead machine, the feedback loop is critical. In this case we worked for many months without a loop, but once one was established the business gained incredible insights into their sales process.
CASE STUDY 5 Regional Health Insurance Company
Our client, a Regional Health Insurance Company, focused on a niche market of individuals without employer-provided insurance and independent contractors. The company partnered with Field Marketing Groups (FMGs) to leverage their large networks of agents. However, our client faced challenges of low profit margins to work with, a lack of control in the FMG's sales process, and limited brand exposure.