The week’s most interesting Sales and Marketing News from LeadGen Compass
This week we bump into a few of our favorite topics. This time it’s Artificial Intelligence being applied to prospecting for big deals in the Bay Area, a market for digital haute couture, a paper suggesting saying Thank You won’t get you further with the donor class, and a little story about office temperatures, women, and productivity.
Read ’em and weep!
Frigid Offices Might Be Killing Women’s Productivity
“For years, women have been saying that the AC is on too damn high. We’ve dragged not one but two sweaters to the office in the summer: one for our slowly numbing legs, and one for our shivering shoulders. . .Now a new paper confirms what many of us have long suspected. Women don’t just prefer warmer office temperatures. They perform better in them, too.”
|Technology-Focused Pilot Growth Leans on Artificial Intelligence to Source Deals
“‘All the time the [prospect] says that ‘this is pretty spooky, because something is happening—we are growing, we are gaining customers,’’ he explained.
Artificial Intelligence helping with prospecting is fascinating. The thought of an algorithm being able to detect and identify the right people to talk to, at the right time sounds like the golden fleece that all marketers have been looking for. That said, I am leery of anything leading with “. . .has helped track down and initiate eight of its 10 deals.” That sounds like they don’t use anything other prospecting and aren’t great at referrals. But maybe that’s just me.
World’s First Digital Only Blockchain Clothing Sells For $9,500
“Digital fashion pioneers The Fabricant, create digital clothing by harnessing 2D garment pattern-cutting software and 3D design software, coupled with powerful film rendering tools to create hyper-real clothing that lives and breathes – online, at least.
|Do Thank-You Calls Increase Charitable Giving? Expert Forecasts and Field Experimental Evidence
“Calling to thank donors is a key fundraising strategy in the non-profit sector. Yet the effectiveness of these calls remains untested.”
And thank you all so much for reading this week’s LeadGen Compass Newsletter!
Did it work?
Our marketing team will help your business generate more traffic, more calls, more B2B leads, and more revenue.
Take advantage of a free month of our traffic services and see for yourself what LeadGen Compass can do for your sales pipeline.