Virtual Clothing, OK Boomer, and Popeye’s – Sales Lead Digest
In this week’s lead generation news, we take a look at markets. Virtual markets that may or may not exist, arbitrage markets in food and the data behind a trending meme. I try not to get stuck on some of these stories, but the virtual designer clothes thing. . .if that takes off I may just give up this work thing because it may mean I don’t understand markets at all. Enjoy!
This weeks sales and marketing news:
Could this gaming app change the way we shop?
“Ku’s pitch to the big fashion brands with regard to China was a straightforward one. “I asked them, ‘What’s easier?’” he says. “‘To find one person who can afford to spend $1,000 on one Valentino shirt? Or to find 1,000 people who are willing to pay $1 to buy a virtual Valentino shirt?’ We are really opening up a completely new revenue stream for brands. With this model, anyone walking down the street is a potential customer.”
Sometimes you bump into a sales premise that sounds so flawed it makes you wonder if you’ve missed something. Is it easier to find 1 person willing to spend $1K or 1000 people willing to spend $1? It’s hard to find 1000 people! I mean, it used to be, right? I used to work in the apparel business and if there is a virtual market for a virtual copy of every design you ever created it could be “big, if true” as the kids say. A marketer’s dream problem! READ MORE
“OK Boomer” escalated quickly – a reddit + BigQuery report
“But for the real explosion in usage, you have to wait until October 30, 2019…
That’s a day after the NY Times reported on the phrase:
‘OK Boomer’ Marks the End of Friendly Generational Relations…
And what happened next? ‘OK boomer’ escalated quickly. With a peak on November 6, when more than 12k accounts posted the phrase…”
What does a story in the mainstream news do to help your brand? If you were selling “OK boomer” a story in the New York Times would have launched your brand into the stratosphere! The way we’re able to Monday morning quarterback these trends is impressive. . .I was mostly happy to see that glaring gap in data halfway down the page. It’s not just me with weird data blips! READ MORE
Popeyes Employee Confronted by Co-Workers After Allegedly Selling Chicken Sandwiches on Side
“There’s a new story to add to the ongoing list of craziness surrounding the re-release of Popeyes chicken sandwich. A fight broke out at a Los Angeles Popeyes recently between two employees. Apparently, the scuffle stemmed from one employee blaming another for selling chicken sandwiches on the side.”
Two food stories jumped out at me this week. This hubbub over the Popeye’s spicy chicken sandwich leads to a secondary market being created. I guess you can scalp concert tickets but if you work in the kitchen at Popeye’s don’t steal then scalp sandwiches! I wonder if the violence was because the other employees didn’t think of it first or because they didn’t get their fair share? It’s not a commission based job, is it? I see salespeople act like this all the time. Just sayin’. READ MORE
College student who re-sells Krispy Kreme doughnuts as a side job is awarded with new van
“After his little business made headlines, Krispy Kreme asked Gonzalez to shut down his money-making scheme, citing “product quality and regulatory compliance” concerns. But the chain eventually came around and decided to help Gonzalez …’So, we are happy to work with Jayson as an independent operator to ensure consistent delivery of our high-quality doughnuts to our fans in Minnesota,’ part of a statement from Krispy Kreme to Fox News read.”
Contrasted with the spicy chicken story, if you see an arbitrage opportunity and pay for your stock before scalping you may win a new van! Now I wonder if he can take that van, fill it with chicken sandwiches and, well, his college debt may be gone in no time! READ MORE
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