The first part of the New Year is already behind us. If things didn’t go as planned in terms of sales performance, don’t despair. There is still plenty of time to turn things around and make sure 2020 is a strong sales year.
I’m happy to put these regular sales and marketing related articles out each week, but this week’s news is tough! I feel like an amateur epidemiologist and know more about some Korean testing startups than I care to, so it was hard to find selling news with a positive bent. What we ended up with are articles focused on the future and what’s to come after the crisis recedes. There’s a note on how to sell now, the pressures in online grocery shopping, trouble with IDs online and masks. Always comes back to fashion, right? Enjoy, and I hope you’re staying safe!
t’s like Groundhog Day around here for most of us. What day is it? What time is it? If it weren’t for this newsletter, I may have forgotten to turn the month on the calendar! This week in sales and marketing news, it’s all about dealing with crisis. Many businesses have taken a body blow in the last month. Others have been suffering through learning a new way to work. We have articles on all of it. We talk about Zoom’s boom, visit Maine to learn how the lobstermen are learning direct to consumer sales, take a peek into a possible future with contactless payments, and end up with an article on pricing. All decent reads and if you want to talk about any of them, give us a call! We’re around.
They say that when it comes to sales, attitude is everything. However, sometimes slow sales have little to do with a bad attitude.
It’s all about the virus but there are other things going on in sales and marketing news this week. We went 50/50 on our favorite articles. One opinion piece on sales channels and direct-to-consumer we can apply to B2B sales, two articles on the coronavirus: one on planning and one on newsjacking, and one article on sales and marketing living in harmony. It’s a great time to be generating leads because plans are being scrutinized and forecasts changed. Enjoy!