Competition for leads is increasing across all industries and manufacturing is no exception. In fact, one could argue that the manufacturing industry is even more competitive when it comes to lead generation due to the number of supply and demand variables.

One of the most important ways a small business can make marketing strides is through local marketing. But a focus on local marketing doesn’t always guarantee success.

One of the most important ways a small business can make marketing strides is through local marketing. So why aren’t more small businesses taking advantage of local marketing? A lot of it has to do with the fact that small businesses tend to “Ready, Fire, Aim” and implement a lot of tactics without a coherent local marketing strategy.

local-marketeing-strategies

One of the most important ways a small business can make marketing strides is through local marketing. Makes sense, really. Why wouldn’t small businesses focus on local marketing strategy?

Lil Nas X and Carter's and The Rock

This week we’re looking at brands. Mega-seller Carter’s baby clothes is a wonder at selling in every retailer known to man, Lil Nas X cracks the code for leveraging Tik Tok into record sales, another startup tries to work around the law, and if you’re an action movie star, you’re probably not going to look bad.