Entries by LeadGen Compass

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Building a Loyal Customer Base Through the Use of Data

Building a Loyal Customer Base Through the Use of Data. An increasingly mobile world means that businesses know where their customers are at any given moment. They also know what those customers are buying. In order to build a strong and lasting relationship with your customer base, you need to know what is important to them – and then give them those things.

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Why Data is the Key to Customer Loyalty

Why data is the key to customer loyalty. With all of the customer data available to businesses today, many marketing experts question why so many businesses fail to leverage that data. This failure is especially bewildering given the fact that more and more mobile app users report having little patience for generic messages.