It’s hard to believe, but we’re creeping back into election season again. This week we uncover an article focusing on the fonts presidential candidates are using on their sites. Just the kind of content creative marketing types enjoy.
This week seemed to be dominated by news about pets. Personally, we’re still reeling about “cats knowing their names” and “dog owners being happier than other pet owners” but held it together long enough to read through the news. This week, we share an article about the market for high end dog food, a story about inheriting a lot of money (both people AND pets), rethinking game sensation Fortnight as a social media platform, and a story about a black market in Trader Joe’s goods.
Niche markets have several advantages over mass markets. In spite of these advantages, finding the right type – and number – of buyers for specialized products can be a challenge. Thankfully, online marketing has helped business owners face these challenges.
If you want to make more sales, you must generate more leads and that mean content marketing. It’s that simple. Ask any successful marketer and they will tell you that content marketing is one of the best – if not the best – way to stand out in today’s digital marketplace.
Lead generation is the lifeblood of any business. Unfortunately, when surveyed, only 10% of small business owners said that they believed that their lead generation efforts were paying off.