This week we bumped into quite a few articles on decision making. We’re always looking for insights into how people and organizations make choices, and being able to advise on decision making itself can lead more sales. As an example, take a look at how the nation’s wealth managers are helping their rich clients make choices about their families futures.
This week we found a lot of articles on big data and AI predictive powers, some interesting news touching on the origins of growth, and an archive of a few skills we as sales and marketing people can improve on. Enjoy.
The more I read about AI and how it’s being applied to sales, the more I believe the success of those tools require solid selling processes to be in place. For many companies, the tools are nothing more than solutions looking for problems. It’s only going to get worse. Thousands of “martech” companies exist and thousands more are on the way.