Why Small Businesses Experience Big Benefits When Using Creative Templates
If you are looking to improve the efficiency of your marketing efforts, creative templates may be the answer. Templates allow for the automation of several marketing tasks, including website redesign, landing pages, blog posts and more.
When choosing a WordPress theme, for example, there are literally thousands and thousands of options out there. While options are a good thing, the number of choices can be overwhelming when deciding which templates to use. Even when a theme is chosen, there are other issues that must be addressed so that your website has a strong foundation and you don’t run into issues down the road.
Greg Chambers of LeadGen Compass calls templates their “secret weapon.” Chambers says that while most of their clients seldom redesign their website or create new landing pages, LeadGen Compass does these things on a daily basis for the small businesses they work with – giving them a good idea of what works best.
“When we go looking for new tools to use for our clients, the first question we ask is if the tool allows us to share work between clients,” Chambers said. “Templating like this helps us with consistency, it helps us with speed, and it helps our clients get better results faster.”
While some on the creative side of the business worry that they will be boxed in by templates, they also understand their value. And they remind themselves that constraints can actually enhance creativity, according to Chambers.
So why are templates so important, especially to small businesses? First, small businesses don’t have to worry about paying a design or graphics expert every time they want to publish a new blog. This allows for professional grade content without breaking the bank.
Next, there are only so many hours in a day. Small business owners without a marketing department, know that the automation is their friend. Let’s face it, every hour spent on mundane marketing tasks are hours borrowed from managing other aspects of a business.
Finally, businesses who capture emails and nurture leads benefit greatly from automated platforms that gather and organize customer data – data that is essential to increase conversions down the road.
If you interested in automating more of your marketing tasks but aren’t sure how to go about it, let LeadGen Compass show you. Our team of dedicated marketing coaches is committed to generating positive results for our customers and we can do the same for you. You’ll also enjoy the benefits of our years of internal trials and errors which means your business will see results faster.