This week’s articles lean toward big picture ideas but we round everything out with potty humor so all is right in the world. We’re going to use a consultant’s deep dive into direct-to-consumer retail for some hints on B2B marketing, think about using game film to make our marketing better, think a little about Google’s new search changes, and keep an eye on a giant Pentagon contract won by Microsoft. Then we pop into Shanghai for just a bit.
To be successful, you need an effective business strategy and a solid business plan. And while the two are closely related – and equally important – they aren’t the same thing. Understanding the difference between strategizing and planning isn’t always easy, but if you want your business to be a success, it is absolutely necessary.
In order for long term lead generation efforts to pay off, a business needs an effective strategy and solid planning. Unfortunately, many business owners focus exclusively on planning and ignore strategy altogether. This is a common – but costly – mistake.
The first article hits close to home because when you buy your next Costco rotisserie chicken it may be coming from our home state of Nebraska. Fremont Chickens may not catch up to Omaha Steaks but you never know! This week there are a few big numbers in our articles – 91 million chickens, 100 million mobile downloads, 6 million concurrent game users – then we wrap it up with a bit on book covers.
Many manufacturing companies are more focused on quick sales than marketing. However, if these companies want to remain competitive, they need to develop a marketing strategy that will allow them to engage with customers for the long haul.