One of the most important ways a small business can make marketing strides is through local marketing. So why aren’t more small businesses taking advantage of local marketing? A lot of it has to do with the fact that small businesses tend to “Ready, Fire, Aim” and implement a lot of tactics without a coherent local marketing strategy.
One of the most important ways a small business can make marketing strides is through local marketing. Makes sense, really. Why wouldn’t small businesses focus on local marketing strategy?
This week we’re looking at brands. Mega-seller Carter’s baby clothes is a wonder at selling in every retailer known to man, Lil Nas X cracks the code for leveraging Tik Tok into record sales, another startup tries to work around the law, and if you’re an action movie star, you’re probably not going to look bad.
This week we’re on a food kick again, a leftover from the last note we sent. The long read article is about the launch of a new apple, the replacement for the Honey Crisp. I just finished reading a book on “Big Ag” and this helps put the big ideas into a real event.
This week I got on a food kick. We’re sharing a great re-telling of the New Coke saga that every marketer is familiar with and coupled with that, there’s a new ketchup packet manufacturers are hoping will boost sales bigly.