This week I was distracted by sensational news releases, but that’s part of being a marketer I think. Something happens, we react, and we want to look into why it happened and see if it works to promote something.
We’re powering into summer and all sorts of activity is happening in the sales and marketing space. There are serious events like mega-mergers happening and more of our customers are talking to one another online. There are less serious happenings too, like office chair races going big and Xbox caring about how gamers smell.
This time it’s Artificial Intelligence being applied to prospecting for big deals in the Bay Area, a market for digital haute couture, a paper suggesting saying Thank You won’t get you further with the donor class, and a little story about office temperatures, women, and productivity.
The most successful businesses in the world – large and small – have one very important thing that sets them apart from all others. That one thing is a loyal customer base.
Building a Loyal Customer Base Through the Use of Data. An increasingly mobile world means that businesses know where their customers are at any given moment. They also know what those customers are buying. In order to build a strong and lasting relationship with your customer base, you need to know what is important to them – and then give them those things.