One thing all businesses (large or small, mass or niche), have in common is the need to pinpoint a target audience and figure out what exactly that audience needs from them. That’s because knowing exactly who you are marketing to allows you to employ the type of strategies that will get you noticed by those individuals.
Around these parts, spring has jumped right into summer-like temperatures. The air conditioning man is in trying to fix our unit, and the boss is complaining about the wait and the cost. Funny how a change in the weather can make such an impact on demand and the value of a service.
It’s hard to believe, but we’re creeping back into election season again. This week we uncover an article focusing on the fonts presidential candidates are using on their sites. Just the kind of content creative marketing types enjoy.
This week seemed to be dominated by news about pets. Personally, we’re still reeling about “cats knowing their names” and “dog owners being happier than other pet owners” but held it together long enough to read through the news. This week, we share an article about the market for high end dog food, a story about inheriting a lot of money (both people AND pets), rethinking game sensation Fortnight as a social media platform, and a story about a black market in Trader Joe’s goods.
Niche markets have several advantages over mass markets. In spite of these advantages, finding the right type – and number – of buyers for specialized products can be a challenge. Thankfully, online marketing has helped business owners face these challenges.