If you want to make more sales, you must generate more leads and that mean content marketing. It’s that simple. Ask any successful marketer and they will tell you that content marketing is one of the best – if not the best – way to stand out in today’s digital marketplace.
Lead generation is the lifeblood of any business. Unfortunately, when surveyed, only 10% of small business owners said that they believed that their lead generation efforts were paying off.
Why Small Businesses Have a Tough Time Tackling Lead Generation. A majority of small business owners say their lead generation efforts aren’t working. And many of those small business owners say the greatest barrier to effective lead generation is a lack of staff, budget and time.
This week’s articles range from an interview with a restaurant critic, a peek inside of click farms, a call from Silicon Valley that says your data isn’t worth anything so why worry, and a crazy advertising idea, billboards in space. Please enjoy the latest news brought to you by LeadGen Compass!
This week in the Sales Lead Digest, we step away from privacy but stick to technology trends. There’s an interesting read on speed and expectations, an article I wrote on what to expect for 2019, a little bit of doomsday in how social media is impacting memories, and finally, who can resist a little article on the college admissions scandal.